Go to Dark Patterns and you’ll find an interesting presentation by Harry Brignull. He talks about unethical or dishonest user interfaces designed to trick people into doing things such as buying unneeded services, or help disguise recurrent payments as one-offs. He makes the interesting point that most professionals recognise the difference between good and bad practices when it comes to search engine optimisation (SEO), but not design. Time for an industry wide code of ethics to sit alongside web standards?
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